Welcome to my blog. Here, I share my knowledge in boosting businesses by making their revenue-generating functions like marketing, sales, and customer success work better. Hope you enjoy it!
All tagged new customer acquisition
Your customer data is most likely scattered in a dozen different tools and databases; some data resides in your marketing automation tool, other in your CRM or ERP system, maybe on your DMP or Google Analytics account, even on excel spreadsheets and CSV/JSON files. Wouldn’t it be great if you could gather all this data in one central database which would act as a single source of truth for all your marketing, sales and customer data?
An important part for B2B companies is to decide which customers to focus on, to avoid wasting resources on developing relations that ultimately will not create opportunities for sales. Wouldn’t it be nice to get some indicators from publicly or 3rd party available data in order to prioritize your efforts?
