Welcome to my blog. Here, I share my knowledge in boosting businesses by making their revenue-generating functions like marketing, sales, and customer success work better. Hope you enjoy it!
All tagged marketing strategy
An important part for B2B companies is to decide which customers to focus on, to avoid wasting resources on developing relations that ultimately will not create opportunities for sales. Wouldn’t it be nice to get some indicators from publicly or 3rd party available data in order to prioritize your efforts?
Mapping customers' journey and creating a 360-degree view of their behavior is not a new concept. With so many customers constantly switching between phones, tablets, laptops and sometimes purchasing offline (in your store or calling a sales rep. directly), marketers seek a unified view of their customers.
How do you know if your marketing campaigns are effective? You gather data, it is that simple. But if every data point doesn’t track to a business goal, the numbers can easily obstruct decision-making. We often lack strategic plans for using data and we end up tracking information that is not relevant to business goals. So, how do we fix this?
"Culture eats strategy for breakfast" is a real case scenario in many organizations. Building organizational alignment is a challenge and it does not happen by chance; a great deal of effort and thought is needed to build this right.
'It costs X times as much to attract a new customer than to keep an existing one'; sounds familiar, right? Very often we hear the statement that retention is cheaper that acquisition. But is it? Which strategy favors growth and how much emphasis should then the Marketers place on retention versus acquisition?
Have you ever used Foursquare to check-in a place so that you can write a review about your experience, collected frequent flyer miles or purchased a coffee from Starbucks multiple times over a certain time frame? If you are nodding your head down, it is alright; you have been gamified!
Multitasking, just like being a team player and always meeting deadlines, is considered a merit for many companies. However, it can result in time wasted due to human context switching and apparently causing more errors due to insufficient attention. So, how about monotasking?
Agile advocates early delivery, continuous improvement while it encourages rapid and flexible response to change. Marketers could adopt this agile approach to develop and deliver marketing campaigns since it promotes a more responsive way to execute marketing initiatives in this dynamic, digital age.
