Multitasking, just like being a team player and always meeting deadlines, is considered a merit for many companies. However, it can result in time wasted due to human context switching and apparently causing more errors due to insufficient attention. So, how about monotasking?

Agile advocates early delivery, continuous improvement while it encourages rapid and flexible response to change. Marketers could adopt this agile approach to develop and deliver marketing campaigns since it promotes a more responsive way to execute marketing initiatives in this dynamic, digital age.