Welcome to my blog. Here, I share my knowledge in boosting businesses by making their revenue-generating functions like marketing, sales, and customer success work better. Hope you enjoy it!
All tagged customer data platform
Your customer data is most likely scattered in a dozen different tools and databases; some data resides in your marketing automation tool, other in your CRM or ERP system, maybe on your DMP or Google Analytics account, even on excel spreadsheets and CSV/JSON files. Wouldn’t it be great if you could gather all this data in one central database which would act as a single source of truth for all your marketing, sales and customer data?
Mapping customers' journey and creating a 360-degree view of their behavior is not a new concept. With so many customers constantly switching between phones, tablets, laptops and sometimes purchasing offline (in your store or calling a sales rep. directly), marketers seek a unified view of their customers.
It’s easy for businesses to keep track of what we buy, but harder to figure out why. Many articles have been written on how to track the consumers during their digital journeys. However, when it comes to explain the ‘why’ of their actions, the whole picture becomes blurry and we normally resort to market research and/or eye tracking technologies.
